为食品和饮料品牌定制的 HTML5 游戏Bespoke HTML5 Games for Food and Beverage Brands

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          为食品和饮料品牌定制的 HTML5 游戏Bespoke HTML5 Games for Food and Beverage Brands

这是关于定制游戏以及它们如何提升、扩展和积极影响覆盖面和营销的系列文章中的第一篇。

随着技术的不断进步，越来越多的人可以使用各种智能设备，这些设备本身也越来越受欢迎。顺应这一趋势，许多公司和品牌也在努力通过这些方式接触客户。并且有充分的理由。

像这样的游戏提供了与品牌或公司的高参与度和有趣的互动。这与人们通常不太关注的有些乏味和陈旧的广告形式形成鲜明对比。他们提供了许多吸引潜在客户的选择，包括潜在客户生成、与社交媒体的联系等等。它们也是各种活动的绝佳活动。

HTML5 游戏还可以部署在几乎任何平台上，如智能手机、平板电脑、台式机、电视等，使它们更具吸引力。本文的主题是与食品和饮料相关的游戏。

除了确保他们的产品味道好外，公司和品牌还需要在与客户互动后留下良好的品味。有趣且引人入胜的游戏是实现这一目标的完美工具。请参阅下面的示例以了解原因。

井字薄荷糖

Tic Tac 是世界著名的薄荷糖生产公司之一。Tic Tacs 有多种口味可供选择，销往 100 多个国家/地区。

这是一款用于美国巡回演出的 HTML5井字游戏，鼓励公众通过设计自己的井字游戏来发挥创意。使用 HTML5 构建了一个交互式画布，无论平台如何，都能提供无缝体验。

This is the first in a series of articles about bespoke games and how can they boost, extend, and positively influence reach and marketing.

With ever rising technology, more and more people have access to all sorts of smart devices which in themselves are becoming increasingly popular. Following this trend, many companies and brands are putting an effort to reach customers through those means as well. And for a good reason.

Games like these provide high engagement and fun interaction with the brand or company. This is in contrast to the the somewhat uninteresting and stale forms of advertisement that people often don’t pay much attention to. They offer many options for attracting potential customers, through lead generation, connecting with social media and more. They are also a great activity for all sorts of events.

HTML5 games can also be deployed on virtually any platform there is, smartphones, tablets, desktops, TV’s, etc., making them even more appealing. The theme for this article are games related to food and beverage.

Other than making sure their products taste good, companies and brands need to leave a good taste after interacting with their customers as well. Fun and engaging, games are a perfect tool for this. See the examples below to get a glimpse why.

Tic Tac Mints

Tic Tac is one of the world’s famous company producing refreshment mints. Available in a variety of flavors, Tic Tacs are sold in over 100 countries.

This was a HTML5 game Tic Tac used for a tour across the US, encouraging the public to be creative by designing their very own Tic Tac. Using HTML5, an interactive canvas was built, delivering a seamless experience no matter the platform.

美国蜂蜜：逃离办公室

这是一款经过设计和开发的 iPad 优化游戏。名为“逃离办公室”的目标是鼓励人们对 Wild Turkey 威士忌品牌的认识。在这个自上而下的滚动条中，用户旋转 iPad 以触发加速度计，模拟坐在办公室的折叠椅上。

你必须逃离充满障碍的办公室迷宫。一旦成功，这个角色就会神奇地变成夏装，喝一口美国蜂蜜野火鸡。American Honey: Escape the Office

This one is designed and developed to be an iPad optimized game. Titled “Escape The Office”, the goal is to encourage awareness of the Wild Turkey whiskey brand. In this top down scroller, the user rotates the iPad to trigger the accelerometers, simulating riding an office rollchair.

You have to escape the office maze filled with obstacles. Once successful, the character magically changes into summer clothing, taking a sip of the American Honey Wild Turkey.

Budlight 啤酒瓶盖游戏

玩家将与啤酒品牌瓶盖互动的游戏。易于掌握，用户可以拿起设备并立即开始播放。目标是为用户提供娱乐体验，同时让他们接触到展出的各种啤酒品牌。

它为啤酒瓶盖提供了相当逼真的动画，使其看起来像 3D。在时间范围内，您可以通过在指定的瓶盖上贴上胶带来收集尽可能多的积分。
Budlight Beer Bottle Cap Game

A game where the player would interact with beer-branded bottle caps. Simple to master, users can pick up the device and start playing immediately. The goal is to provide users with a taste of entertainment while exposing them to the various beer brands on display.

It features rather realistic animations for the beer bottle caps, making it look 3D-like. Within the time frame, you collect as many points as possible by taping on the designated bottle caps.

如果您想要自己的定制游戏，请查看MarketJS，他们为开发您的定制游戏提供了出色的服务。

If you would like a custom tailored game of your own, check out MarketJS, they offer great services for developing your bespoke game.